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Google analytics: A free and easy way to improve your online communications strategy
Friday April 13th
9:00am – 12:00pm
FREE

Presenter: Ann-Marie Harrington, Embolden
Location: The Rhode Island Foundation
Organizers: The Initiative for Nonprofit Excellence &
Progressive Communicators Network

Register Here

Many nonprofit organizations know that Google Analytics can help them hone the effectiveness of their online communications efforts. But what do all those website campaign metrics – pageviews, bounce rates, visitors – really mean?

In a three-hour session, Ann-Marie Harrington will show you how to interpret the data, including from advanced features and tools. She will draw examples from a live case study, making the presentation easy to follow. Ann-Marie will also tell you why understanding the data is important for improving your online communication efforts – whether through your website, e-newsletters or social media campaigns.

Ann-Marie is the founder and president of Embolden, a full-service, digital communications group providing clients with a tailored approach to online strategy, web development, web design and content management. Embolden specializes in nonprofit organizations, community foundations and the professional services sectors. Ann-Marie founded Embolden in 1998 and has grown it into a successful and award-winning firm. She was named the RI Small Business Person of the Year for 2009 by the U.S. Small Business Administration and sits on a variety of nonprofit boards and committees.

Limited Space – Register Now!